Multivariate Probit
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Factors Influencing Coffee Retail Selection Among Smallholder Producers in Gimbo District, Kaffa Zone, Southwest Ethiopia
Abstract: Coffee is Ethiopia’s most important export crop, contributing significantly to GDP and providing income for around 20% of the population. Despite its potential, farmers face marketing challenges, particularly in selecting appropriate market outlets. This study analyzes the determinants of coffee producers’ market outlet choice decisions in the Gimbo district. A purposive and two-stage random sampling technique were used to collect data from 200 coffee producers, 22 traders, and 22 consumers …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 14, Issue 3, 2025 · pp. 121–133 Read article