Marketing management

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• Published Subscription 28 Oct 2023

  Revolutionising Marketing: Leveraging Blockchain and AI for Impactful Management

  By Sadat Karim, Shilpi saxena, Duja Alka Singh, Pankaj Deshmukh, Aditya Bibhishan Lokare, Omsingh Gopalsingh Gour, Arif Mohammad Sattar, Mritunjay Kr. Ranjan

  Abstract: In today's rapidly evolving business landscape, marketing management faces numerous challenges, including effective decision-making, customer engagement, and data security. Advanced technologies like AI and Blockchain have revolutionized the marketing domain, providing novel solutions to address these challenges. AI plays an essential role in marketing management through its utilization of data analysis, predictive modelling, and automation, providing marketers with the ability to extract valuable insights from extensive data sources, facilitating data-informed …

  Published in E-Commerce for Future & Trends · Vol. 10, Issue 3, 2023 · pp. 26–33 Read article →