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• Published Subscription 12 Jul 2023

  A STUDY ON CUSTOMER PERCEPTION AND SATISFACTION TOWARDS ROYAL ENFIELD WITH SPECIAL REFERENCE TO SULTHAN BATHERY MUNICIPALITY

  By Sijina V P, Sreejith E S

  Abstract: The research statement is to make study on the “customer preference and satisfaction towards royal Enfield with special reference to Sulthan Bathery municipality” The statement of the problem is focused on understanding the customer preferences and satisfaction towards Royal Enfield motorcycles in the Sulthan Bathery Municipality area. It aims to investigate the factors that influence customers' purchasing decisions and their satisfaction levels with the brand. This study will provide insights …

  Published in Journal of Production Research & Management · Vol. 13, Issue 1, 2023 · pp. 25–34 Read article →