Gen Z
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A Study on the Factors Influencing the Buying Behaviour of Organic Food Products Amongst Gen Z in Mumbai
Abstract: This study explores the key variables that shape the purchasing behavior of Generation Z (Gen Z) consumers in Mumbai with regard to organic products. As awareness about health and sustainability continues to grow, understanding the preferences of this consumer group has become increasingly important. The research is based on a structured quantitative survey conducted among 100 Gen Z consumers residing in Mumbai. The responses reveal that several factors, including price, …
Published in International Journal of Sustainability · Vol. 2, Issue 2, 2025 · pp. 1–6 Read article
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Quantitative Research on Gen Z Slang Terms for a Diverse Group of People
Abstract: This study objective is to determine the various individuals who employed vocabulary connected with Generation Z and to discover who those persons were. Through the use of Google forms, twenty Gen Z slang terms associated were posed to the various participants for testing. The data are collected from the participants by the researcher through the use of Google Forms, and the researcher is the one who is responsible for developing …
Published in Emerging Trends in Languages · Vol. 1, Issue 1, 2024 · pp. 24–31 Read article