financial services
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A Comprehensive Analysis of Classification Methods for Churn Prediction in Financial Services
Abstract: Persistent issues that affect long-term revenue in the banking sector include excessive client attrition. Customary churn models depend on measures related to customer satisfaction, which often result in low predictive accuracy due to their subjective nature. This study proposes an effective early warning model to address customer churn in financial services. Data is preprocessed through cleaning, one-hot encoding, Z-score normalization, and Min-max scaling. To handle class imbalance, the SMOTE algorithm …
Published in Journal of Advanced Database Management & Systems · Vol. 12, Issue 2, 2025 · pp. 47–61 Read article
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Exploring Artificial Intelligence in the Finance Sector
Abstract: Artificial intelligence (AI), machine learning (ML), and progressive algorithms illustrate a substantial technological leap with wide applications across sectors like automobiles, healthcare, gaming, finance, entertainment, and more. The foremost objective of AI is to produce intelligent, independent systems capable of self-sustaining decision-making. This study delivers a concise summary of AI, concentrating on its transformative influence on finance, especially within banking, asset firms, derivatives markets, and insurance enterprises. It summarizes the …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 3, 2024 · pp. 16–23 Read article
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An Assessment of Recent Initiatives for Financial Inclusion with Reference to Social Security Motto Jan Dhan to Jan Suraksha in India
Abstract: This research paper aims at assessing the recent initiatives by the Government of India with reference to the financial inclusion of common people in India. Financial freedom is one of the agents of economic growth of a country. Looking at the enormous amount of opportunities towards economic development in India, financial inclusion of people becomes necessary. Financial inclusion has been a matter of wide discussion amongst the policymakers and the …
Published in International Journal of Rural and Regional Development · Vol. 2, Issue 1, 2024 · pp. 01–05 Read article