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• Published Subscription 5 Jan 2016

  Pros and Cons of Consolidation of E-Commerce in India: A Case Study Approach

  By B. Murali Manohar, P. Bharadwaj Swarna, Kushagra S. Barodia

  Abstract: Indian E-Commerce industry is one of the rapidly growing industries at a CAGR of around 50–60% per year. Though the world’s major E-Commerce business happens in the B2B format, Indian E-Commerce industry largely witnessing higher growth with respect to B2C format. With the increasing awareness among customers, improved governmental laws, better technology, relaxations in FDI and other favourable conditions the number of new players are entering into the industry every …

  Published in E-Commerce for Future & Trends · Vol. 2, Issue 1, 2015 · pp. 1–6 Read article →