E-commerce Portals, social ethics, customer services, Factor Analysis
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Factors Affecting the Performance of E-commerce Portals: A Study in Varanasi and Prayagraj Districts
Abstract: It is very essential to measure the performance for business entity because the whole business depends upon it. In this way the companies analyse the performance only on the basis of finance which is very relevant. But in the case of e-commerce portals, it is essential that they analyse the performance not only on the finance basis but non-finance aspects like customers’ point of view about the e-commerce portals. This …
Published in E-Commerce for Future & Trends · Vol. 8, Issue 2, 2021 · pp. 11–16 Read article