customer retention strategies
1 article · search the full text for this term
-
A Comprehensive Analysis of Classification Methods for Churn Prediction in Financial Services
Abstract: Persistent issues that affect long-term revenue in the banking sector include excessive client attrition. Customary churn models depend on measures related to customer satisfaction, which often result in low predictive accuracy due to their subjective nature. This study proposes an effective early warning model to address customer churn in financial services. Data is preprocessed through cleaning, one-hot encoding, Z-score normalization, and Min-max scaling. To handle class imbalance, the SMOTE algorithm …
Published in Journal of Advanced Database Management & Systems · Vol. 12, Issue 2, 2025 · pp. 47–61 Read article