Customer Profiling
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Revolutionizing Product Marketing: Harnessing the Power of AI/ML
Abstract: The rapid convergence of artificial intelligence (AI) and machine learning (ML) technologies in marketing has ushered in a new era of product promotion and engagement. This study delves into the many ways in which AI/ML can revolutionize product marketing strategies, showing a comprehensive range of methods and tools available. The presented high-level architecture illustrates the interconnectedness of AI-based marketing components, ranging from personalized recommendations and chatbots to sentiment analysis and …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 10, Issue 3, 2023 · pp. 45–52 Read article