customer interface
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Planning Operations in Business Markets — Key Strategies and Applications
Abstract: Business buyers are those buyers who buy products either for resale or use those products to produce other goods and services, which they supply to their own customers in other markets. Market driven manufacturing companies are more focused on customers as they exhibit the ability to observe the market trends earlier than their competitors. These big firms such as industrial products’ manufacturers cum suppliers have several product divisions arranged according …
Published in Journal of Production Research & Management · Vol. 11, Issue 2, 2021 · pp. 43–57 Read article