behavioural targeting
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Study of Data Science in Online Behavioral Advertising
Abstract: The proliferation of the COVID-19 pandemic has led to a growing significance of social media in people's lives. Online activity in the digital domain has expanded considerably, showing a higher reliance on social media platforms for communication in both personal and professional situations. Coronavirus has a global impact on e-commerce and hence transformed the nature of business. Despite the COVID-19 issue and economic slowdown, the Indian e-commerce industry exhibited an …
Published in Journal of Open Source Developments · Vol. 10, Issue 3, 2023 · pp. 1–6 Read article