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40 articles for “online marketing or e-commerce”
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Survey of Consumer Preference Towards E-commerce
Abstract: E-Commerce has undergone a tremendous shift in the age of globalization. Most corporate organizations have been using this technology to sell their various products for the past 10 years. For consumers in developing countries like India, online shopping offers a radically different buying experience. One of the tools available for online shopping is the facility. Numerous shoppers are attracted by the substantial discounts and offers made by the online vendors. …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 2, 2024 · pp. 9–15 Read article
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E-Commerce: A Review from the Context of Indian Market
Abstract: This paper bargains the reasonable information of web search tool promoting (SEM) or e-commerce, writing survey, present and future parts of e-business in Indian setting. This paper talked about the top spark components of shopping on the web. The present advancement would be a profitable expansion to analyst and academicians; and helpful hypothesis for specialists, sponsors, and business visionaries.Keywords: SEM, online marketing or e-commerce, pay-per-click (PPC)Cite this ArticleJain Vaibhav, Dhar …
Published in E-Commerce for Future & Trends · Vol. 3, Issue 2, 2016 · pp. 9–13 Read article
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The Impact of Internet Accessibility and Infrastructure on Rural Online Shopping Behavior
Abstract: This study examines the crucial connection between rural consumers‘ online buying habits and internet availability and infrastructure in those places. The study finds that increased access to the internet has a beneficial impact on rural areas’ adoption of e-commerce. In these areas, trust and security concerns were found to be important determinants of online shopping behavior, in addition to demographic differences. The findings highlight the significance of overcoming internet-related difficulties …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 2, 2024 · pp. 22–28 Read article
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Store Management System
Abstract: E-commerce into agriculture has significantly changed the existing structures of the agricultural markets. For farmers, it provides a direct outlet to sell their farm products and for consumers, it offers the opportunity to buy fresh and organic farm products. Here we report the design and development of an e-commerce web application for agricultural trading that not only makes use of modern web technologies but also allows farmers to list their …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 14, Issue 3, 2025 · pp. 01–9 Read article
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Online Shopping Intention for Consumer Electronics Products: A Literature Review and Conceptual Model
Abstract: Internet and its related technologies have opened the new spectrum for the marketers. One of the highest growing segments is business to consumer E-commerce. E-commerce offers enormous opportunities for the marketer to promote products and services. Thought these opportunities come along with notable challenges. To capitalize on the opportunities and to develop the strategies to deal with challenges that are prevailing in e-commerce market online retailers and website developers have …
Published in E-Commerce for Future & Trends · Vol. 7, Issue 1, 2020 · pp. 24–32 Read article
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Factors Influencing Online Purchase Behavior of Rural Consumers
Abstract: Online shopping has become a commonplace aspect of today's consumer landscape due to the rapid growth of e-commerce. This study explores the particular elements that impact rural consumers' online purchase behavior, whereas a large body of research has concentrated on the online shopping behavior of urban consumers. This study delves into the critical elements that influence rural consumers' online buying decision-making processes, based on comprehensive surveys and data analysis. The …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 1, 2024 · pp. 5–16 Read article
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Russian e-commerce: feel the difference
Abstract: Question, how can a foreign company break into the Russian market and create prosperity.A growing number of foreign companies that are opening online businesses in Russia are forecasting labor costs and producing business plans based on the tried and tested techniques used in their own respective markets of their own countries. The issue most do not identify though, is that the world of Russian e-Commerce has its own peculiarities and …
Published in E-Commerce for Future & Trends · Vol. 5, Issue 2, 2018 · pp. 13–16 Read article
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A Study of the Impact of AI-Powered Recommendation Systems on Consumer Purchase Decisions in the E-Commerce Industry
Abstract: Through personalized suggestions, the e-commerce industry has been affected so much that it has been overtaken by AI-powered recommendation systems. This paper examines the effects of AI-powered recommendations on online shoppers and how they influence product discovery, the engagement level of shoppers, and unplanned purchases. Emerging from the results of a survey of 55 graduates and MBA students, more than 70% of respondents claim that AI has helped them find …
Published in Current Trends in Information Technology · Vol. 16, Issue 1, 2025 · pp. 01–06 Read article
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E-Commerce: A Business Review from Indian Market
Abstract: This paper deals the abstract data of programme-promoting or e-commerce, literature review, current and future aspects of e-commerce in Indian context. This paper mentions about the highest rational motive factors of looking on-line. The current development would be a valuable addition to investigator and academicians; and helpful theory for practitioners, advertisers, and entrepreneurs.Keywords: SEM(Search Engine Marketing), online marketing or E-commerce, pay-per-click (PPC),SERP(Search Engine Result Pages)Cite this ArticleSiddharth Dahiya. E-Commerce: A …
Published in E-Commerce for Future & Trends · Vol. 2, Issue 2, 2015 · pp. 8–14 Read article
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A Study on the Impact of Seasonal Sales on E-Commerce Trends in India: Insights from Amazon and Flipkart
Abstract: This study investigates the growing impact of seasonal sales on e-commerce trends in India, with a particular emphasis on two leading platforms, Amazon and Flipkart. Large-scale events such as the Great Indian Festival and the Big Billion Days have become defining moments in the country’s online retail calendar, creating noticeable shifts in consumer purchasing behavior, sales volumes, and digital marketing approaches. The research examines how heavy discounts, limited-time offers, and …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 01–06 Read article
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Understanding of Environmental and Cultural Factors Affecting Online Purchase Behavior
Abstract: Online purchase behavior is influenced by a complex interplay of environmental and cultural factors, which are critical to understanding the context of e-commerce. This research aims to explore how these factors shape consumer behavior, providing insights for businesses to enhance their online strategies. Environmental factors include technological infrastructure, economic conditions, and regulatory policies that create the backdrop against which online transactions occur. For instance, a robust internet infrastructure and favorable …
Published in Journal of Communication Engineering & Systems · Vol. 14, Issue 3, 2024 · pp. 29–36 Read article
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Review of Current State of Electronic Business in Indian Market
Abstract: AbstractElectronic commerce or business is something more than another approach to manage or improve existing business trials. Or maybe, online business is a different outlook. It is a “disruptive” advancement that is drastically changing the customary method of working. Web based business is demonstrating enormous business development in our nation. Increasing web clients have added to its development. Internet business has helped online travel industry from multiple points of view …
Published in E-Commerce for Future & Trends · Vol. 4, Issue 1, 2017 · pp. 15–20 Read article
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E-commerce: What's Going on Now and What Will Happen in the Future
Abstract: The rapid expansion of e-commerce is changing the way people trade, shop, and do business all over the world. This article looks at the current trends that are impacting the digital marketplace, such as the expansion of mobile commerce, social commerce, personalisation driven by artificial intelligence, and the growing importance of ethical and sustainable consumer practices. It also looks at how new technologies like augmented reality, blockchain, and the Internet …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 Read article
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E-Commerce and AI: Product Recommendation and Pricing
Abstract: E-commerce has evolved from a simple online storefront to a complex ecosystem driven by data and demanding personalized experiences. In this highly competitive environment, businesses are continuously looking for new ways to entice and keep customers. Artificial intelligence is growing as an effective instrument, offering a multitude of applications that are transforming the e-commerce industry. This study will look at the important areas wherein AI is having a substantial impact, …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 2, 2025 · pp. 37–45 Read article
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Indian Entrepreneurs' Role in E-Commerce
Abstract: The e-commerce industry in India has experienced unprecedented growth as a result of the rapid penetration of the internet, the availability of affordable telephones, and the shifting behaviors of consumers. Using technology, ingenuity, and locally tailored solutions, Indian businesspeople have been at the forefront of this transformation, which has enabled them to serve a massive and varied market. An examination of the ways in which Indian e-commerce firms have triumphed …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 2, 2025 · pp. 01–15 Read article
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Personalization in E-Commerce and Its Impact on Customer Satisfaction
Abstract: In e-commerce, personalization is the process of customizing online shopping experiences based on each customer’s preferences, past purchases, and behavior. E-commerce platforms are increasingly using tailored content, targeted ads, and personalized recommendations to improve the user experience due to the rapid development of digital technologies and data analytics. Providing customers with pertinent goods and services is the primary goal of personalization, which increases convenience and engagement. By improving the efficiency …
Published in E-Commerce for Future & Trends · Vol. 13, Issue 2, 2026 · pp. 33–44 Read article
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E-commerce Website for Small-scale Businesses with Neighborhood Shop and Product Recommendation System
Abstract: The fast and rising industry of e-commerce as well as m-commerce has made it easier to sell and buy things online, but it is a complicated and time-consuming procedure to do right from shipping to delivery to customers. Also, small-scale businesses would not be able to build marketing and selling infrastructure like tech e-commerce giants, gaining customers’ attention and providing services and product faster, more efficiently, and hustle-free experience with …
Published in E-Commerce for Future & Trends · Vol. 9, Issue 2, 2022 · pp. 1–6 Read article
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Impact of Social Media and OTA in Hotel Industry
Abstract: Online travel booking and Social media has given free access of product information to customers. The study reviews the three stages of online booking: determinants of online booking, online booking loyalty and social Media efforts. A new research agenda for tourist behaviors in online booking and recommends empirical methods for future research has been proposed in this study. The study sheds light on the future research in online booking and …
Published in E-Commerce for Future & Trends · Vol. 5, Issue 2, 2018 · pp. 23–34 Read article
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E-Commerce Bike Selling Website
Abstract: “RideXpert”, a selling website, is an online platform designed to facilitate the buying and selling of bicycles. Its purpose is to connect sellers and buyers conveniently and efficiently, eliminating geographical limitations and allowing for a broader market reach. These websites typically feature a diverse range of bicycles, catering to various preferences and needs, including road bikes, mountain bikes, hybrids, and more. To facilitate the purchasers many useful features have been …
Published in Journal of Web Engineering & Technology · Vol. 11, Issue 3, 2024 · pp. 15–21 Read article
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Evaluation of Performance Indicators for B2C E-Commerce Websites using GRA: A Case Study
Abstract: COVID-19 Pandemic made a tremendous inclination towards e-commerce websites, as the customers prefer online purchasing rather than traditional purchase. The country's demographic dividend also appears to foster and favor the rise of e-commerce. When coupled with the fierce rivalry that exists in the market, e-commerce enterprises' survival in a highly dynamic environment becomes a difficult undertaking. To ensure client loyalty, businesses must constantly adapt and develop while providing an information-rich …
Published in Journal of Production Research & Management · Vol. 11, Issue 2, 2021 · pp. 9–19 Read article