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2 articles for “online behavioural advertisement”
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Study of Data Science in Online Behavioral Advertising
Abstract: The proliferation of the COVID-19 pandemic has led to a growing significance of social media in people's lives. Online activity in the digital domain has expanded considerably, showing a higher reliance on social media platforms for communication in both personal and professional situations. Coronavirus has a global impact on e-commerce and hence transformed the nature of business. Despite the COVID-19 issue and economic slowdown, the Indian e-commerce industry exhibited an …
Published in Journal of Open Source Developments · Vol. 10, Issue 3, 2023 · pp. 1–6 Read article
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Decentagram: A Decentralised Social Media Using Blockchain
Abstract: Nowadays, it is almost impossible to meet someone who does not share at least a small portion of their life online. 3.53 billion people were active users of social media as of July. This is 45% of the world's population, and the quota rises over the threshold for individuals with internet access which is 80%. Such capillary entry into people's daily activities indicates the ability of large social media businesses …
Published in Journal of Mobile Computing, Communications & Mobile Networks · Vol. 10, Issue 1, 2023 · pp. 1–6 Read article