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1 article for “impulsive buying behaviour”
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Secure Streaming Services and Consumer Behaviour: Cryptographic Innovations and Impulsive Buying in the Digital Film Industry
Abstract: This study examines the interaction between cryptographic advancements, secure streaming services, and impulsive buying behaviour within the digital film industry. It explores how improvements in data encryption and decryption enhance the security of streaming platforms, impacting consumer purchasing choices. As streaming services grow in popularity, secure environments play a crucial role in fostering trust, which may encourage impulsive buying by providing consumers with a sense of safety and ease of …
Published in Journal Of Network security · Vol. 13, Issue 1, 2025 · pp. 28–36 Read article