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2 articles for “customer retention strategies”
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A Comprehensive Analysis of Classification Methods for Churn Prediction in Financial Services
Abstract: Persistent issues that affect long-term revenue in the banking sector include excessive client attrition. Customary churn models depend on measures related to customer satisfaction, which often result in low predictive accuracy due to their subjective nature. This study proposes an effective early warning model to address customer churn in financial services. Data is preprocessed through cleaning, one-hot encoding, Z-score normalization, and Min-max scaling. To handle class imbalance, the SMOTE algorithm …
Published in Journal of Advanced Database Management & Systems · Vol. 12, Issue 2, 2025 · pp. 47–61 Read article
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Customer Churn Prediction Using ML Algorithms
Abstract: Comprehending customer churn is essential for businesses aiming to enhance and sustain customer relationships. This study introduces a machine learning approach aimed at forecasting customer churn by leveraging demographic and behavioral data. Our research involved developing predictive models using support vector machines (SVM), random forests, and decision trees, evaluating their efficacy using real-world data from the telecom industry. Our findings underscore that random forests consistently outperform SVM and decision trees …
Published in Journal of Computer Technology & Applications · Vol. 15, Issue 2, 2024 · pp. 70–75 Read article