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5 articles for “brand image”
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Study of the Trends and Customer Buying Behaviour in The Automobile (Car) Industry
Abstract: This study examines car buying behavior in India, one of the largest automotive markets globally, contributing significantly to the Gross Domestic Product (GDP). Understanding how consumers decide on car purchases is essential for manufacturers and marketers. The research involved a comprehensive methodology, including a literature review, questionnaire design, survey distribution, and data analysis, to gain insights into Indian car buyers' preferences and trends. The findings reveal that young adults, primarily …
Published in Journal of Production Research & Management · Vol. 14, Issue 2, 2024 · pp. 9–18 Read article
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The Effect of Packaging Design Elements on Purchase Intention of Junk Food Among College Students
Abstract: This research investigates the impact of packaging design elements on the purchase intention of junk food among college students. Recognizing the influence of visual appeal on consumer behavior, particularly within young adult demographics, this study aims to identify which specific packaging elements, such as color, imagery, typography, and branding, resonate most with college students when choosing junk food. A descriptive survey method was used, targeting students in Delhi NCR, with …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 3, 2024 · pp. 39–47 Read article
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Fake Product Detection Using Convolutional Neural Networks
Abstract: The widespread circulation of counterfeit products in global markets presents a significant threat to both consumer trust and the integrity of established brands. With the advancement of artificial intelligence, particularly deep learning, there is growing potential to develop more sophisticated systems to combat this issue. This study introduces a novel counterfeit detection framework using the VGG16 Convolutional Neural Network (CNN) to distinguish between authentic and counterfeit products through image analysis. …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 3, Issue 2, 2025 · pp. 08–15 Read article
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Smart Service Solutions AI: AI-driven Multimodal Search for Home Appliance Support
Abstract: The global home appliance services market is projected to reach USD 1,203.11 billion by 2032, driven by smart household appliances. Essential services like installations, maintenance, and repairs ensure optimal performance and longevity, leading to higher customer satisfaction and loyalty. The service station partner ecosystem is crucial for ongoing support and profitability. However, challenges such as identifying the right manuals, finding relevant parts, and providing accurate instructions must be addressed to …
Published in Journal of Instrumentation Technology & Innovations · Vol. 15, Issue 3, 2025 · pp. 27–43 Read article
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Comparative Study Between Dashavatara (Incarnation) and Darwinian Theory of Evolution
Abstract: The word Dashavatara derives from Dasha, meaning “Ten”, and Avatara, roughly equivalent to “Incarnation”. Lord Vishnu manifested in various avatars to safeguard the universe and reinstate “peace and dharma” during the four distinct yugas, or cosmic cycles. The Hindu text Dashavatara, which describes ten forms of Lord Vishnu, has a better developed theory of evolution than the hypothesis put out by English scientist Charles Darwin in the 17th century. Objective …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 1, 2024 · pp. 50–58 Read article