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7 articles for “Target audience”
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Effectiveness of Online Advertising in Reaching Target Audiences
Abstract: This study examines the effectiveness of online advertising in reaching target audiences. With the rapid growth of digital platforms, understanding the efficacy of online advertising has become paramount for marketers. Utilizing a combination of quantitative analysis and case studies, this research investigates the various strategies and channels employed in online advertising to reach specific demographic segments. By analyzing metrics such as click-through rates, conversion rates, and audience engagement, this study …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 2, 2024 · pp. 8–12 Read article
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Optimizing Marketing Campaigns Using Random Forest and A/B Testing
Abstract: Marketing initiatives play a vital role in driving business growth by reaching targeted consumer segments through tailored strategies across multiple channels. The success of these initiatives is influenced by various factors, including the type and duration of the campaign, the characteristics of the target audience, the communication channels employed, and the overall efficiency of each strategy. These factors collectively impact key performance metrics such as conversion rates, customer acquisition costs, …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 3, 2025 · pp. 01–09 Read article
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Exploring the Role of Teamwork in Enhancing Research Productivity in Yobe State Tertiary Institutions, Nigeria
Abstract: The impact of cooperation on academic scientists' publishing production at tertiary institutions in Yobe State, Nigeria, was the subject of this survey study. Three (3) goals served as the study's guidelines. At the 0.05 level of significance, chi-square (X2) was used to test two (2) null hypotheses The study's target audience consisted of 162 academic scientists, and a survey research design was employed. The study used the total enumeration sampling …
Published in Journal of Advancements in Library Sciences · Vol. 12, Issue 1, 2025 · pp. 19–26 Read article
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The Role of Color in Influencing Consumers
Abstract: Marketers have long used color's ability to attract customers' attention. Products with attractive packaging will definitely attract the attention of customers and differentiate themselves from other products on the shelf. Many studies have shown that color dulling can occur when the representation of color relationships is not consistent. Thus, the purpose of this study is to comprehend how color influences consumers. In order to find out the participants' preferred colors, …
Published in International Journal of Behavioral Sciences · Vol. 1, Issue 1, 2024 · pp. 39–49 Read article
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User App Segmentation for Better Understanding of Reviews and Password Resets Using Regression
Abstract: In today’s digital landscape, understanding users’ needs and behaviors is key to improving app experiences. This paper focuses on how we can better understand user reviews and password resets in mobile apps through a method called user segmentation. By dividing users into groups based on their feedback and password reset patterns, we aim to uncover insights that can enhance app design and security. Using a mix of user reviews and …
Published in Journal of Computer Technology & Applications · Vol. 15, Issue 3, 2024 · pp. 1–9 Read article
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Harnessing the Power of Big Data for Personalized Marketing
Abstract: In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 19–22 Read article
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Leveraging Digital Marketing Techniques for Newly Developed Software Using AI
Abstract: In today’s digital era, most software developers prefer using paid advertising campaigns for their newly developed software to strengthen their online visibility and attract new users; this research explores some strategies to increase and maximize the reach of newly developed software through digital marketing campaigns, particularly focusing on the use of artificial intelligence (AI) tools to optimize campaign performance and increase the reach of newly developed software. To fully assess …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 13, Issue 1, 2026 · pp. 12–22 Read article