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3 articles for “Social media analytics”
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The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
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Intrinsic Evaluation of Graph Embeddings: Assessing Clustering and Community Detection Performance
Abstract: This paper presents an intrinsic evaluation of some graph embedding techniques on clustering and community detection tasks. We analyze a diverse set of embedding methods, ranging from traditional techniques such as Laplacian eigenmaps to more recent approaches like graph autoencoders, high-order proximity preserved embedding (HOPE), and graph attention network (GAT), using two widely studied datasets, Cora and CiteSeer. Our evaluation relies on two main metrics: Silhouette score with respect to …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 3, Issue 1, 2025 · pp. 40–48 Read article
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Enhancing User Engagement and Content Relevance: A Novel Approach to Social Media Post Recommendation System
Abstract: The social media post recommendation system is an innovative solution aimed at optimizing content delivery for users in today's digital age. Its primary motive is to tailor online experiences, ensuring users receive posts most relevant to their preferences. Various machine learning algorithms are employed to suggest related posts. This system leverages advanced algorithms and analytics, producing key results that highlight user engagement metrics and content relevance. Preliminary findings of this …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 2, Issue 2, 2024 · pp. 1–7 Read article