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5 articles for “Marketing campaign optimization”
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Optimizing Marketing Campaigns Using Random Forest and A/B Testing
Abstract: Marketing initiatives play a vital role in driving business growth by reaching targeted consumer segments through tailored strategies across multiple channels. The success of these initiatives is influenced by various factors, including the type and duration of the campaign, the characteristics of the target audience, the communication channels employed, and the overall efficiency of each strategy. These factors collectively impact key performance metrics such as conversion rates, customer acquisition costs, …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 3, 2025 · pp. 01–09 Read article
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AI-Driven Promotion Platforms: Increasing Customer Engagement in Banking
Abstract: Artificial Intelligence has been in talk since data was considered as an asset. Using this data, prolific information has been extracted to gather detailed information and create datasets. Artificial intelligence is shaping the narrative of the world in the 21st century. It has become a driving force behind innovation, influencing various industries and redefining traditional practices. Artificial intelligence has revolutionized customer engagement strategies across industries, particularly Banking. This study explores …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 1, 2025 · pp. 87–92 Read article
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Role and Importance of Machine Learning in Social Media
Abstract: The widespread adoption of social media platforms has transformed the way individuals interact and communicate. Going beyond personal connections, social media has evolved into a potent tool for sharing information, shaping ideas, and fostering participation across various industries. Machine learning is pivotal in enhancing social media's impact. Social media generates vast data daily, and machine learning is essential for extracting insights. Sentiment analysis, a machine learning application, identifies emotions in …
Published in Journal of Mobile Computing, Communications & Mobile Networks · Vol. 11, Issue 1, 2024 · pp. 23–30 Read article
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Leveraging Digital Marketing Techniques for Newly Developed Software Using AI
Abstract: In today’s digital era, most software developers prefer using paid advertising campaigns for their newly developed software to strengthen their online visibility and attract new users; this research explores some strategies to increase and maximize the reach of newly developed software through digital marketing campaigns, particularly focusing on the use of artificial intelligence (AI) tools to optimize campaign performance and increase the reach of newly developed software. To fully assess …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 13, Issue 1, 2026 · pp. 12–22 Read article
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Effectiveness of Online Advertising in Reaching Target Audiences
Abstract: This study examines the effectiveness of online advertising in reaching target audiences. With the rapid growth of digital platforms, understanding the efficacy of online advertising has become paramount for marketers. Utilizing a combination of quantitative analysis and case studies, this research investigates the various strategies and channels employed in online advertising to reach specific demographic segments. By analyzing metrics such as click-through rates, conversion rates, and audience engagement, this study …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 2, 2024 · pp. 8–12 Read article