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2 articles for “Immersive shopping experience”

• Published Subscription Review Article 8 Sep 2024

  Augmented Reality Based Wrist Scan Watch App

  By Kunjal Kanji Makwana, Yash Prakash Ingale, Ritesh Rajesh Singh, Prof. Aarti Abhyankar

  Abstract: Augmented reality (AR) has emerged as a transformative technology with profound implications for various industries, including fashion retail. In this context, the development of the AR wrist scan watch application represents a significant advancement, offering consumers an engaging and immersive way to virtually interact with timepieces before making purchase decisions. This research paper delves into the intricate process of creating such applications using Unity, a versatile game engine, and Vuforia, …

  Published in Recent Trends in Sensor Research & Technology · Vol. 11, Issue 3, 2024 · pp. 1–11 Read article →

• Published Subscription Review Article 1 Nov 2025

  E-Commerce Study Using AR/VR and Ethical Convergence of Commerce

  By Kazi Kutubuddin Sayyad Liyakat, Heena T. Shaikh

  Abstract: The landscape of E-commerce is undergoing a fundamental transformation, shifting from a platform-centric model of transactional exchange to an immersive, ecosystem-driven experience. This analysis examines the critical trends and disruptive forces that define the immediate and long-term trajectory of digital commerce. The study identifies three foundational pillars driving future growth: Hyper-Personalization via Generative AI, Spatial Commerce (AR/VR Integration), and Sustainable Supply Chain Resilience. Future E-commerce will be characterized by the …

  Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 20–26 Read article →