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1 article for “Advertisement Impact.Association Rule Data Mining”

• Published Subscription 16 Apr 2015

  Social Media Advertisement Impact on Customer Relationship Management

  By Ashish Jain, Ikbal Preet Singh, Rahul Kumar, Vijay Shri Tiwari

  Abstract: In today’s digital era, use of social media websites is increasing. These websites are generally free to use, and have a lot of advertisements. In this paper we aim to deliver the users with a rich set of advertisements, which are more user centric and appealing to the user. The relevant data are collected from the users using these social media websites. Then with the help of data mining the …

  Published in Journal of Advanced Database Management & Systems · Vol. 2, Issue 1, 2015 · pp. 18–21 Read article →