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235 articles for “Marketing management”
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Cloud Driven Smart Car Parking System
Abstract: Effective infrastructure management has been forced to evolve as a result of urbanisation, particularly in the transportation sector. Among the various challenges faced by urban mobility, effective parking management is a crucial concern. The "Cloud Driven Smart Car Parking System" a state-of-the-art innovation that combines cloud-integrated technologies to revolutionise urban parking, is introduced in this research. The essay discusses the serious drawbacks of traditional parking management systems and highlights the …
Published in Journal of Instrumentation Technology & Innovations · Vol. 14, Issue 1, 2024 · pp. 30–37 Read article
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Another Look towards Product Cost Estimation using Feature Techniques
Abstract: The modern era of manufacturing sector and industrialization mainly focuses on the productivity improvement. To achieve the same the manufacturing cost of the various products of the industry has a profound impact. Many companies face the problems of quoting prices of their products in the competitive market, which is due to lack of efficient and effective cost estimation. Therefore, in this review paper author aims to study the various methods …
Published in Journal of Production Research & Management · Vol. 6, Issue 1, 2016 · pp. 28–33 Read article
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Shale Gas in India: Status and Challenges
Abstract: With decline of production in gas fields, India became sixth largest natural gas importer in the global market. Seeing the domestic demand, it is essential to unlock shale gas from different shale gas plays in India. The key elements of shale gas production include the extensive drilling campaign, the need for hydraulic fracturing and realization of global growing of production facilities and flowlines. Also, advanced technologies are required for development …
Published in Journal of Petroleum Engineering & Technology · Vol. 4, Issue 1, 2014 · pp. 23–32 Read article
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Impact of Mall Atmospherics on Customer Perceptions
Abstract: Appropriate ambience is a major pull towards a fulfilling and wholesome shopping experi-ence. Mall atmospherics comprising of the color scheme, layout, odour, music and others (parking facilities, food courts, multiplexes, kids’ area, marketing and promotion events etc.) all go a long way in creating a lasting image/impression of a mall in the mind of a shopper. Since, shopping at a mall is no longer seen as a boring chore but …
Published in E-Commerce for Future & Trends · Vol. 2, Issue 3, 2015 · pp. 4–13 Read article
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The Assessment of Electric Vehicle Fire Risk Using the Failure Tree Analysis
Abstract: With the global shift toward sustainable transportation, the widespread adoption of electric vehicles (EVs) is rapidly becoming a reality, largely driven by growing environmental awareness and concerns over climate change. However, alongside this transition comes a set of emerging challenges, most notably, the increasing incidence of EV-related fire hazards, which have attracted significant public and media scrutiny. This situation highlights the urgent need for a detailed and systematic approach to …
Published in Journal of Industrial Safety Engineering · Vol. 12, Issue 2, 2025 · pp. 27–38 Read article
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A Review of Tailor Craft E-Commerce: Design, Implementation, and Evaluation
Abstract: The rapid growth of e-commerce has transformed consumers' purchasing and interaction with businesses. In particular, the clothing and fashion industry has embraced digital platforms to extend its reach, improve accessibility, and offer convenience to its customers. However, challenges such as unclear product information, insecure payment methods, poor user experience, and inefficient order tracking still limit customer satisfaction on many platforms. The Tailor Craft E-Commerce project aims to bridge these gaps …
Published in Journal of Advanced Database Management & Systems · Vol. 13, Issue 1, 2026 · pp. 39–47 Read article
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Review Paper on Platform for Big Data Analytics as a Service with Stock Market Prediction and Analysis
Abstract: Petabyte-scale data is referred to as big data. The sum of the data in this quantity, which includes audio files, image files, and many more. Due to the unstructured nature of the data, it is challenging to evaluate the information that is gathered from it. As a result of social networking and cloud computing, data has significantly increased. It is therefore difficult to assess, process, and store. Big data processing …
Published in Journal of Advanced Database Management & Systems · Vol. 10, Issue 1, 2023 · pp. 1–5 Read article
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Pathways in Drug Discovery and Development: From Molecular Targets to Market Approval
Abstract: A complicated, multidisciplinary, and resource-intensive process, the discovery and development of new pharmacological drugs is essential to the advancement of contemporary medicine. Finding and optimising lead chemicals comes after a disease-relevant biological target has been identified and validated. Through preclinical research in animal models, these leads are thoroughly assessed for toxicity, pharmacokinetics, safety, and efficacy. Clinical trials, which are carried out in several stages to evaluate safety, efficacy, ideal dosage, …
Published in Research & Reviews: A Journal of Drug Design & Discovery · Vol. 13, Issue 1, 2026 · pp. 01–04 Read article
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Kisan Mantra: Enhancing Farmer Productivity, A Web-Based Approach for Efficient Crop Harvesting and Problem Diagnosis
Abstract: India's agricultural sector faces persistent challenges, including limited access to expert guidance, difficulties in managing diverse datasets, unreliable weather forecasting, and a lack of real-time monitoring for farm activities and crop quality. Additionally, farm lenders struggle to obtain accurate insights into farm productivity and risks, hindering their ability to provide tailored financial solutions. The sector also grapples with underemployment among educated professionals, limiting their contributions to agricultural advancement. To tackle …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 14, Issue 3, 2025 · pp. 71–87 Read article
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An Analysis of Electric Vehicle Battery Safety Tests for Enhanced Customer Acceptability: An Indian Perspective
Abstract: Electric vehicle (EV) manufacturers while introducing EVs in the market, must ensure that their final product must be in compliance with the safety standards assigned by the regulatory bodies. EV battery is one of the components that needs more attention towards its safety design, as it acts as a major source of hazard. New testing regulations for EV battery safety were rolled out by government of India. The objective behind …
Published in Journal of Automobile Engineering and Applications · Vol. 10, Issue 2, 2023 · pp. 31–39 Read article
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Web Mining Competitors Analyses for Frequent Unstructured Dataset Using Pattern Mining Utility Incremental Ranking Results Based on Query Process
Abstract: Abstract Nowadays, the mining competition in the market requires best approach fir every company to distinguish not only which companies are its primary competitors but also in whichdomains the company’s rivals compete with itself and what its competitors’ strength is in a specific competitive domain. The task ofcompetitor mining that we address in the paper includes mining all the information such as competitors, competing domains, andcompetitors’ strengthproblems which potential privacy …
Published in Journal of Web Engineering & Technology · Vol. 5, Issue 3, 2018 · pp. 38–46 Read article
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A Survey on Datamining Techniques and its Uses on Real-Time Applications
Abstract: AbstractData mining is one of the area gaining lot of sensible significance and is progressing at a brisk pace with new methods, methodologies and findings in diverse packages associated with remedy, computer science, bioinformatics and stock market prediction, climate forecast, textual content, audio and video processing to name a few. Data occurs to be the key difficulty in statistics mining. With the massive online facts generated from several sensors, Internet …
Published in Journal of Open Source Developments · Vol. 7, Issue 3, 2020 · pp. 12–17 Read article
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Applying Text Analysis Methods for Emotion Recognition
Abstract: This article presents a comprehensive study of sentiment analysis, a vital task in the realms of natural language processing (NLP) and artificial intelligence (AI). Sentiment analysis involves the extraction and classification of subjective information from textual data, determining whether the sentiment expressed is positive or negative. This paper investigates different approaches and methodologies used in sentiment analysis, encompassing machine learning models as well. Additionally, it discusses the challenges faced in …
Published in Journal of Software Engineering Tools & Technology Trends · Vol. 11, Issue 2, 2024 · pp. 12–22 Read article
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Isolated Bidirectional Flyback Converter in EV Charging and V2G Systems: A State-of-the-Art-Review
Abstract: The growing adoption of electric vehicles (EVs) and the potential of Vehicle-to-Grid (V2G) technology underscore the importance of efficient and reliable isolated bidirectional DC-DC converters in EV charging systems. The market for electric vehicles (EVs) is expanding at an exponential rate due to the worldwide trend towards sustainable transportation, with electric mobility emerging as a crucial way to lower carbon emissions and rely less on fossil fuels. This review examines …
Published in International Journal of Electrical Power and Machine Systems · Vol. 2, Issue 2, 2024 · pp. 23–32 Read article
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Solid Waste Management System in Pabna Municipality of Bangladesh: A Case Study
Abstract: The increasing quantity of solid waste is a growing environmental problem in many developing countries like Bangladesh. Solid waste is indiscriminately dumped on roadsides, near dustbins and into open drains thus leading to serious health risk and degradation of living environment for people of most cities like Pabna. This paper presents the existing solid waste management system of Pabna municipality. Primary data were collected from householders and waste workers through …
Published in Recent Trends in Civil Engineering & Technology · Vol. 10, Issue 1, 2020 · pp. 18–24 Read article
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State of Heritage Structure in Dwarka City: Evaluation with Tourism Perspective
Abstract: Heritage distinguishes a location and guarantees a memorable experience based on the destination’s existing distinctive traits. Promoting heritage and focusing on the preservation of local cultural heritage as assets for heritage tourism development. When it comes to gaining a competitive edge in the tourist business, heritage tourism has emerged as a significant economic instrument as well as a marketing tool. Heritage promoted in tourism promises a wholesome experience to the …
Published in Journal of Structural Engineering and Management · Vol. 9, Issue 2, 2022 · pp. 44–52 Read article
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An Aggregated Solution for Optimization of Marriage Logistics in South Asia: Amethi Case Study
Abstract: The main aim of our project is to create an Android application to plan and organize wedding events,especially in rural areas and small cities. Using the drag and drop feature in 3D stage designing customers canchoose layout of stage and design stage decoration of their own choice. An android application with very interactive interface which help users to find all the required resources & services in considerable amount which is …
Published in Journal of Advancements in Robotics · Vol. 5, Issue 1, 2018 · pp. 26–33 Read article
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History, Processing, Types and Health Benefits of Indian Yogurt
Abstract: Yogurt is a food which is nutrient rich and it is produced after the milk bacterial fermentation. Yogurt should have 3.25% milk fat and 8.25% milk solids non fat and the titrable acidity of at least 0.9%, which is expressed as lactic acid. Before adding bulky flavoring additives, the USDA yogurt criteria specify that the yogurt must satisfy the composition requirements of milk fat and MSNF. The data used in …
Published in Research and Reviews : Journal of Dairy Science and Technology · Vol. 13, Issue 1, 2024 · pp. 1–6 Read article
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An Empirical Study on USA Tariff on Indian Sectorial Mutual Fund
Abstract: This study examines the impact of USA tariff on sectorial mutual fund of India. Any type of tariff has significant impact on trade in all over the world. In today’s world, is interconnected with each other so any impact on one country has significantly impact on all over the world. India has impacted in periodic tariff increase on Indian goods, directly affecting export competitiveness, financial result, and economic market. Sectorial …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 16, Issue 1, 2026 · pp. 37–42 Read article
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Ethylene in Post-harvest Quality Management of Horticultural Crops: A Review
Abstract: Ethylene is a naturally occurring plant hormone that is produced by many fruits and vegetables. It initiates the ripening process when internal concentrations increase to 0.1 to 1.0 ppm. Externally applied ethylene can also initiate the ripening process in climacteric fruits. Ethylene is flammable at a concentration of 3.1–32% in air. The minimum flammable concentration of 3.1% or 31,000 ppm is about 200 times the concentration suggested for tomato ripening. …
Published in Research and Reviews : Journal of Crop science and Technology · Vol. 2, Issue 2, 2013 · pp. 9–25 Read article