A Study on Challenges and Obstacles for Women in Adaption of Ecommerce Technologies: State of the Art

Priti Srinivas Sajja; Kamini Shah; Sneha Bajaj

doi:10.37591/ecft.v5i3.1840

Abstract

AbstractWhen we talk of national development, it goes without saying that the role of women is immense. Since the Eighth Five Year Plan which focused on empowering women, specifically at the grass-root level, we have come a long way. But there is still a long way to go. It’s quite an oxymoron that while women are critical partners they do not enjoy an equal status in the society. Any society or culture which operates on the basis of merit and not on the basis of hereditary status, political and economic power would qualify as an egalitarian society. This paper reviews work done by various researchers in the field of eCommerce and its adaption in various application areas by women. Women who are active and successful entrepreneurs as well as women who are not entrepreneur, but active in the field are considered here as target audience. Besides review of the state of the art in the domain; the paper also summaries challenges and obstacles in the field. At the end, the paper concludes with possible future enhancements and suggestions. Key Words: Women’s entrepreneurship, Ecommerce Technologies, Challenges, AdaptionCite this ArticlePriti Srinivas Sajja, Kamini Shah, Sneha Bajaj. A Study on Challenges and Obstacles for Women in Adaption of E-commerce Technologies: State of the Art. E - Commerce for Future & Trends. 2018; 5(3): 7–14p.