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Published Subscription Original Research
A Study of the Impact of AI-Powered Recommendation Systems on Consumer Purchase Decisions in the E-Commerce IndustryBy Vrushang Mulekar, Mangesh Govalkar, Aftab Shaikh, Neena Katkar
Abstract: Through personalized suggestions, the e-commerce industry has been affected so much that it has been overtaken by AI-powered recommendation systems. This paper examines the effects of AI-powered recommendations on online shoppers and how they influence product discovery, the engagement level of shoppers, and unplanned purchases. Emerging from the results of a survey of 55 graduates and MBA students, more than 70% of respondents claim that AI has helped them find …
Published in Current Trends in Information Technology · Vol. 16, Issue 1, 2025 · pp. 01–06 Read article →