1 publication

• Published Subscription Review Article 8 Jan 2025

  Harnessing the Power of Big Data for Personalized Marketing

  By Veeva Trivedi

  Abstract: In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, …

  Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 19–22 Read article →