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Contribution of Medical Representatives in Acceptance of the New Product by the Doctors in Urban and Rural Settings: A StudyBy Silveira Cedric Thomas, Pradeep Salgaonkar
Abstract: Since a long time, it has been seen that regular visits and samples can create quite an impression on doctor’s prescription habits. Even if the medical representative cannot quite communicate the concept well, the presence of samples and his regular visits can have an impact on the prescription. Samples are known to be part of a prescription when given, no matter what may be the cost. As such they are …
Published in Research and Reviews: A Journal of Pharmacology · Vol. 7, Issue 3, 2017 · pp. 7–10 Read article →