1 publication

• Published Subscription 31 Jul 2017

  A Predictive Analytics Model for Maximising Profit in e-commerce Companies

  By Sarjo Das, Parth Singh, Gaurav Puri

  Abstract: AbstractPredictive analytics have become a crucial aspect for many e-commerce companies. The primary objective of this work is to apply and compare different machine learning techniques to build an efficient and accurate predictive model for the analysis and identification of customers who are expected to purchase again in the next 90 days. The main performance goal of the predictive model is to maximize profit for the e-commerce company by providing …

  Published in E-Commerce for Future & Trends · Vol. 4, Issue 2, 2017 · pp. 10–23 Read article →