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Published Subscription Review Article
Psychological Determinants of Farmers’ Adoption of Sustainable Practices: A Behavioural Approach to Agricultural ExtensionBy Pallavi Borse
Abstract: Sustainable agriculture has emerged as a global priority to balance productivity with environmental conservation. Yet, adoption of sustainable practices by farmers remains uneven, shaped not only by economic incentives but by underlying psychological and behavioural factors. This review explores the psychological determinants influencing farmers’ willingness to adopt sustainable agricultural practices across traditional and modern contexts. Drawing upon behavioural theories such as the Theory of Planned Behaviour and the Diffusion of …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 15, Issue 1, 2026 · pp. 101–109 Read article →