2 publications

• Published Subscription 26 Jul 2022

  Comparative Analysis of FMCG Products with Special Reference to HUL and ITC

  By Devendra Kumar Bohra, Sagar Nagansur, Nilesh Anute

  Abstract: India's fourth major industry, Fast-Moving Consumer Goods (FMCG), has an influence on everyone's everyday lives. When selling quickly changing consumer goods, it can be challenging to forecast consumer behaviour. There are several reasons why this behaviour is lacking. In today's globalised environment, consumer wants change over time. For India's economy, fast-moving consumer goods (FMCG) are crucial. As a result, when it comes to FMCG products, it's vigorous to keep track …

  Published in OmniScience: A Multi-disciplinary Journal · Vol. 12, Issue 2, 2022 · pp. 1–10 Read article →

• Published Subscription 6 May 2021

  A Study on Consumer and Retailer Buying Behaviour with Special Reference to Food and Beverage Products

  By Vishal Anil Khandagale, Nilesh Anute

  Abstract: The objective of this research work is to study the customers’ buying behaviour with special reference to food and beverage products. This research is conducted in Pune and Satara city and a survey method was used to collect the data from 200 respondents; in that we selected data of 100 householders and 100 retailers and shop vendors. India, the fastest growing economy in the world and with over 1.39 billion …

  Published in OmniScience: A Multi-disciplinary Journal · Vol. 11, Issue 1, 2021 · pp. 5–11 Read article →