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A Study on Library Professional’s Attitude Towards Information Marketing in Selected Arts and Science Universities, Tamil NaduBy R. Selvam, N. Subramanian
Abstract: AbstractThis study aims to investigate the library professional’s attitude towards marketing of information products and services, and to assess marketing activities administrated in the selected public arts and science university libraries in Tamil Nadu. For the survey, a structured questionnaire was distributed among the library professionals working in the university libraries. The findings showed that majority of the university libraries were well equipped with modern technology; respondents’ marketing attitude was …
Published in Journal of Advancements in Library Sciences · Vol. 1, Issue 3, 2014 · pp. 1–11 Read article →