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The Impact of Influencer Marketing on Consumer Purchase Intentions: A Social Media PerspectiveBy Mayursinh Mahendrasinh Sarvaiya
Abstract: In recent years, influencer marketing has emerged as a dynamic and influential strategy within the realm of digital marketing, particularly on various social media platforms. This research delves into "The Impact of Influencer Marketing on Consumer Purchase Intentions: A Social Media Perspective". The study aims to comprehensively examine the relationship between influencer marketing activities on social media platforms and consumers' intentions to make a purchase. The study has been conducted …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 10, Issue 3, 2023 · pp. 29–33 Read article →