1 publication

• Published Subscription 12 Jun 2023

  Impact of Big Data Analytics for Efficient Consumer Behavior Prediction

  By Nadipudi Shanmukhi Satya, Dontamsetti Sahithi, Marri Durga Naga Chaitanya Lahari, Manas Kumar Yogi

  Abstract: Big data analytics plays a critical role in predicting customer behavior by analyzing large and complex data sets from various sources. By applications of predictive modelling principles, it will be acting as a weapon for uncovering patterns and insightful for leveraging from the consumer’s point of view. In our study, we incur sincere efforts to discuss the current trends in the domain of prediction methods involved in consumer behavior. Personalization …

  Published in E-Commerce for Future & Trends · Vol. 10, Issue 1, 2023 · pp. 15–22 Read article →