1 publication

• Published Subscription 23 Oct 2023

  An Overview of Emerging Markets and its Impact on Pharmaceutical Marketing

  By Arpit Gupta, Dr. Mehak, Mahesh Mishra

  Abstract: Purpose: The purpose of this study is to examine how expanding markets affect pharmaceutical marketing. Pharmaceutical companies have several potential to build their businesses in emerging economies, which are distinguished by their brisk economic development and rising purchasing power. However, these markets also present unique challenges in terms of regulatory frameworks, cultural differences, and access to healthcare. This paper will explore the strategies employed by pharmaceutical companies to navigate these …

  Published in Research and Reviews: A Journal of Pharmaceutical Science · Vol. 14, Issue 2, 2023 · pp. 27–34 Read article →