2 publications

• Published Subscription 29 Jan 2020

  An Indepth Study of Demographics and Psychographics of Online Shoppers

  By Mamta Mohan, Kavita Tandon

  Abstract: With rapid advancement being made in the technology, the cost of accessing internet from remote corners is drastically coming down. This is a chief push factor for adopting internet. Coupled with high levels of internet literacy than ever before, a lot of retail transactions are happening over internet. Not to miss the fact that consumers can browse and compare the entire assortment with minimal effort, inconvenience or time investment. Also, …

  Published in E-Commerce for Future & Trends · Vol. 2, Issue 1, 2015 · pp. 19–34 Read article →

• Published Subscription 18 Dec 2015

  Impact of Mall Atmospherics on Customer Perceptions

  By Mamta Mohan, Kavita Tandon

  Abstract: Appropriate ambience is a major pull towards a fulfilling and wholesome shopping experi-ence. Mall atmospherics comprising of the color scheme, layout, odour, music and others (parking facilities, food courts, multiplexes, kids’ area, marketing and promotion events etc.) all go a long way in creating a lasting image/impression of a mall in the mind of a shopper. Since, shopping at a mall is no longer seen as a boring chore but …

  Published in E-Commerce for Future & Trends · Vol. 2, Issue 3, 2015 · pp. 4–13 Read article →