1 publication

• Published Subscription 24 Sep 2018

  Key Satisfaction Determinants of Online Shopping: A Study of Indian Buyers

  By Imran Ali

  Abstract: Online shopping has emerged as a first choice among Indian buyers. Over the years, customers’ trust for online shopping sites has increased significantly. Due to the large number of players in e-commerce industry, the competition has become very intensive which means better, cheaper and wider choice of products for customers. On the other hand, customers have some privacy concern when they are likely to shop online. This study tries to …

  Published in OmniScience: A Multi-disciplinary Journal · Vol. 8, Issue 2, 2018 · pp. 47–55 Read article →