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TELEVISION MEDIA AND ROUTINE LIFE OF RURAL SOCIETY IN PUNJAB: A SOCIOLOGICAL INSIGHT
Abstract: The present study deals with the interface of the modern technologies especially the information and communication technologies that have greatly influenced the societies especially the rural society in Punjab. In this, we have delved deeper to understand the idea that how television has influenced the daily routine life of the rural people in Punjab and how under the influence of the content shown over the screen leads them to draw …
Published in Recent Trends in Social Studies · Vol. 3, Issue 2, 2026 · pp. 18–25 Read article