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Social Marketing in Public HealthBy Asst. Prof. Vinita Srivastava, Prof. Jugal Kishore
Abstract: Social marketing in public health is application of commercial marketing concepts, tools, resources, skills and technologies to encourage socially beneficial behavior especially among poorly or inadequately served segments of the population. It can be product- or behavior-focused. It mainly aims at changing one’s behavior to promote health and prevent diseases for benefit of individual and society as a whole. Triad of social marketing comprises of behavioral goals, segmentation and marketing …
Published in Research and Reviews: A Journal of Health Professions · Vol. 2, Issue 1, 2012 · pp. 17–27 Read article →