1 publication

• Published Subscription 14 Jan 2021

  Big Data in Marketing

  By Akshatha A.M. S., Mohammed Rafi

  Abstract: AbstractMarketers live in a world that is creating 2.5 Exabyte of data each and every day. Marketing researchers and analysts have relied on two types of data: primary data and secondary data. Primary data is collected to answer specific research questions like “What new features do our customers want added to our product?” Data generation, storage capacity, processing power and analytical capacity increase had created a technological phenomenon named big …

  Published in E-Commerce for Future & Trends · Vol. 7, Issue 3, 2020 · pp. 15–22 Read article →