1 publication

• Published Subscription Review Article 13 May 2026

  Sustainability Driven Marketing in the Polymer Composites Sector: Green Positioning and Circular Economy Strategies

  By Syed Ibtisam Nafis, Abhijit Pandit

  Abstract: Marketing strategies have progressively shifted toward sustainability, fundamentally transforming the polymer composites sector. Green positioning focuses on showcasing a product’s environmental advantages, whereas circular economy strategies emphasize reuse, recycling, and waste reduction. These approaches have gained considerable interest amid rising consumer demand for eco-conscious products and stricter environmental regulations. Sustainable polymer composites contribute to lower carbon emissions and improved resource management. Such materials are particularly valuable in sectors where ecological …

  Published in Journal of Polymer & Composites · Vol. 14, Issue 3, 2026 · pp. 319–330 Read article →