2 publications
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Published Subscription
An Exclusive Study on Purchase Behavior of Urban Consumers towards Selected FMCG at Salem District with Special Reference to Food and BeveragesBy G. Kannan, A. Kouser Banu
Abstract: Abstract Products which have a quick turnover and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are getting replaced within a short period or a year. Fast Moving Consumer Goods are shortly called as FMCG; it is also known as Consumer-Packaged Goods with a short term namely CPG. Though the clear-cut profit made on FMCG products are generally small and are selling in large numbers …
Published in E-Commerce for Future & Trends · Vol. 6, Issue 3, 2019 · pp. 40–47 Read article →
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Published Subscription
An Exclusive Study on Purchase Behaviour of Urban Consumers towards Selected FMCG in Salem District with Special Reference to Household Care ProductsBy G. Kannan, A. Kouser Banu
Abstract: Items that have a quick turnover and moderately minimal effort are known as Fast Moving Consumer Goods. FMCG items are those that get supplanted inside a year. Fast Moving Consumer Goods (FMCG), otherwise called Consumer-Packaged Goods (CPG), however, the supreme benefit made on FMCG items is moderately little, they, for the most part, sell in enormous numbers thus the combined benefit on such items can be huge. Examples of FMCG …
Published in E-Commerce for Future & Trends · Vol. 6, Issue 3, 2019 · pp. 1–7 Read article →