web usage
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Survey on Web Analytics
Abstract: AbstractWeb analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising …
Published in Journal of Web Engineering & Technology · Vol. 7, Issue 3, 2020 · pp. 20–24 Read article