personalized e-commerce
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A Privacy-Preserving and Performance-Optimized Machine Learning Framework for Personalized E-Commerce User Experience
Abstract: In contemporary e-commerce websites, merchant suggestions are the most outstanding way to boost customer satisfaction and conversion levels. Nevertheless, the growing dependence on user data provokes significant concerns over the protection of privacy and efficiency in computation. In this paper, we have suggested a privacy-preserving and performance-optimized machine learning framework that allows customized e-commerce experiences and protects the sensitive information of users. The framework incorporates the concepts of federated learning …
Published in E-Commerce for Future & Trends · Vol. 13, Issue 2, 2026 · pp. 1–8 Read article