personalization in e- commerce
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Personalization in E-Commerce and Its Impact on Customer Satisfaction
Abstract: In e-commerce, personalization is the process of customizing online shopping experiences based on each customer’s preferences, past purchases, and behavior. E-commerce platforms are increasingly using tailored content, targeted ads, and personalized recommendations to improve the user experience due to the rapid development of digital technologies and data analytics. Providing customers with pertinent goods and services is the primary goal of personalization, which increases convenience and engagement. By improving the efficiency …
Published in E-Commerce for Future & Trends · Vol. 13, Issue 2, 2026 · pp. 33–44 Read article