marketing
2 articles · search the full text for this term
-
AI-Driven Promotion Platforms: Increasing Customer Engagement in Banking
Abstract: Artificial Intelligence has been in talk since data was considered as an asset. Using this data, prolific information has been extracted to gather detailed information and create datasets. Artificial intelligence is shaping the narrative of the world in the 21st century. It has become a driving force behind innovation, influencing various industries and redefining traditional practices. Artificial intelligence has revolutionized customer engagement strategies across industries, particularly Banking. This study explores …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 1, 2025 · pp. 87–92 Read article
-
Marketing of Library and Information Services
Abstract: ABSTRACT The library and information services sector is new in our country. This article discusses and highlights the need for school libraries to take a business approach to increasing funding and using new information to provide better information to those who use it. The focus is on business concepts and their various activities and how these activities can be carried out for the operation of libraries and the materials and …
Published in Journal of Advancements in Library Sciences · Vol. 11, Issue 1, 2024 Read article