hybrid recommendation system
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Adaptive and Explainable ML Framework for Personalized E-Commerce User Experience and Satisfaction
Abstract: The user experience and user satisfaction have taken the center of the stage as a determinant of platform success in the fast-changing e-commerce ecosystem. Conventional recommendation systems are usually run in black-box models that give minimal transparency and dynamicity to altered user preferences. The study will introduce a personalization framework of explainable machine learning (XML) based on explainable artificial intelligence (XAI) and hybrid recommendation strategies. The model uses Collaborative Filtering …
Published in Current Trends in Information Technology · Vol. 16, Issue 2, 2025 · pp. 23–32 Read article