financial considerations
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Prediction of Customer Churn Using Machine Learning Classification Models
Abstract: Customer churn prediction is a critical task in both the telecommunication and medical industries, where retaining customers or patients is essential for ensuring long-term profitability and maintaining high-quality service. To address this, a range of machine learning models—including logistic regression, decision trees, random forests, gradient boosting machines, and support vector machines—were employed to accurately forecast churn behavior. Prior to model training, the dataset underwent thorough preprocessing, which included handling missing …
Published in Journal of Computer Technology & Applications · Vol. 16, Issue 2, 2025 · pp. 86–92 Read article