e-commerce
22 articles · search the full text for this term
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AI and E-Commerce in the Sultanate of Oman and its Prospects
Abstract: In line with the Sultanate of Oman's strategic vision for 2040, there has been a notable surge in prioritizing information and communication technology. Emphasizing the imperative of digital transformation, this vision underscores the necessity for both public and private institutions to continually evolve and enhance their administrative functions and services. Digital transformation extends beyond mere technological integration, presenting a holistic organizational restructuring, encompassing internal operations to public service delivery. A …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 1, 2024 · pp. 23–29 Read article
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Factors Influencing Online Purchase Behavior of Rural Consumers
Abstract: Online shopping has become a commonplace aspect of today's consumer landscape due to the rapid growth of e-commerce. This study explores the particular elements that impact rural consumers' online purchase behavior, whereas a large body of research has concentrated on the online shopping behavior of urban consumers. This study delves into the critical elements that influence rural consumers' online buying decision-making processes, based on comprehensive surveys and data analysis. The …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 1, 2024 · pp. 5–16 Read article