customer engagement
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Enhancing Customer Engagement with AI-Driven Movie Recommenders: Integrating Neural Collaborative Filtering, Sentiment Analysis, and Conversational Agents
Abstract: In today’s competitive digital landscape, user engagement is a critical factor for the success of entertainment platforms, especially those offering movie recommendations. This study introduces a comprehensive AI-driven framework designed to enhance customer interaction, satisfaction, and loyalty through the intelligent integration of multiple deep learning models. The system combines three core components: Neural Collaborative Filtering (NCF) for generating personalized movie recommendations based on user behavior and preferences, Long Short-Term Memory …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 3, 2025 · pp. 45–54 Read article
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AI-Driven Promotion Platforms: Increasing Customer Engagement in Banking
Abstract: Artificial Intelligence has been in talk since data was considered as an asset. Using this data, prolific information has been extracted to gather detailed information and create datasets. Artificial intelligence is shaping the narrative of the world in the 21st century. It has become a driving force behind innovation, influencing various industries and redefining traditional practices. Artificial intelligence has revolutionized customer engagement strategies across industries, particularly Banking. This study explores …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 1, 2025 · pp. 87–92 Read article
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Harnessing the Power of Big Data for Personalized Marketing
Abstract: In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 19–22 Read article
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Automobile Augmented Reality E-Catalogue
Abstract: The automobile augmented reality (AR) E-catalogue is an imaginative application that employs augmented reality innovation to supply an immersive and intelligent way for clients to browse cars and other vehicles online. The application permits clients to see and associated with virtual 3D models of cars in a real-world environment, giving them a much better understanding of the estimate, plan, and highlights of the vehicle. The vehicle AR E-catalogue empowers clients …
Published in Journal of Software Engineering Tools & Technology Trends · Vol. 11, Issue 2, 2024 · pp. 23–27 Read article
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Crafting Consumer Experiences: The Psychology of Retail Interior Design
Abstract: The psychology of retail interior design and its influence on consumer behaviour. Drawing upon theories from environmental psychology, consumer behaviour, and retail management, the study investigates how design elements such as colour, lighting, spatial layout, and sensory experiences shape consumer perceptions, emotions, and decision-making processes in retail environments. A comprehensive review of existing literature provides insights into established theories and previous research findings related to retail interior design and consumer …
Published in International Journal of Architectural Design and Planning · Vol. 2, Issue 1, 2024 · pp. 18–29 Read article