B2C e-commerce
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Evaluation of Performance Indicators for B2C E-Commerce Websites using GRA: A Case Study
Abstract: COVID-19 Pandemic made a tremendous inclination towards e-commerce websites, as the customers prefer online purchasing rather than traditional purchase. The country's demographic dividend also appears to foster and favor the rise of e-commerce. When coupled with the fierce rivalry that exists in the market, e-commerce enterprises' survival in a highly dynamic environment becomes a difficult undertaking. To ensure client loyalty, businesses must constantly adapt and develop while providing an information-rich …
Published in Journal of Production Research & Management · Vol. 11, Issue 2, 2021 · pp. 9–19 Read article