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24 articles for “social media analytics”
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Real Time Analysis of Twitter Data
Abstract: In last two decades, big data has emerged as one of the most trending fields of research. In today’s world, every minute, huge amount of structured and unstructured data is produced via various platforms. This data includes texts, images, and forums gathered from social media platforms. This increasing data implies a fundamental change in the way we analyze data since it is unable to analyze data using conventional methodologies and …
Published in Current Trends in Information Technology · Vol. 6, Issue 1, 2016 · pp. 6–14 Read article
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Harnessing the Power of Big Data for Personalized Marketing
Abstract: In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 19–22 Read article
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Study of Social Trends Prediction Using AI
Abstract: AI (Artificial Intelligence) has fundamentally changed the ability to analyze social trends by using large datasets to develop predictions about human behavior, public sentiment, and global events. Using methodologies such as Natural Language Processing (NLP), Time-Series Forecasting, and Graph-Based Social Network Analysis, AI is able to find hidden correlations in a variety of available datasets, from social media to economic indicators to public records, and fundamentally changes decision-making based on …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 3, 2025 · pp. 19–29 Read article
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Design and Development of a Campus Placement Experiences Hub
Abstract: Campus placement preparation is an important stage in every student's academic journey, but many students struggle because they do not have access to accurate and well-organized information about company recruitment processes. Most of the available guidance comes from informal conversations with seniors, classmates, or social media groups, where the information is often incomplete, outdated, or difficult to verify. As a result, students may not fully understand the interview process, the …
Published in Journal of Web Engineering & Technology · Vol. 13, Issue 2, 2026 · pp. 8–14 Read article